The demand by international investors for Furano real estate has grown rapidly in the last few years and this ski resort town has become a hot topic of conversation for investors and lifestyle seekers alike. This attention is well deserved, and the reasons why are clear from every metric.

Of all the questions that we receive from developers and buyers of luxury properties in Niseko and Furano, there are two that are constantly at the top of their must-knows: Who is buying at the moment and why?