NOT A HOTEL RUSUTSU

Introducing a new way to experience luxury living: NOT A HOTEL reimagines real estate as a collection of liveable artworks - architecturally striking homes designed by world-renowned creators, where form and function exist in perfect balance. Through an innovative co-ownership model, owners acquire a share in these one-of-a-kind residences, gaining access to spaces that feel less like traditional properties and more like immersive design experiences. Each home is thoughtfully curated down to the finest detail, blending bold aesthetics with effortless livability, so every stay feels both inspiring and deeply comfortable. With full-service management and seamless access, Not A Hotel offers a rare opportunity to own not just a place, but a piece of art you can truly live in.

Nestled in the heart of Hokkaido’s renowned alpine playground, Not A Hotel Rusutsu is a striking expression of design by internationally acclaimed architecture firm Snøhetta, set against a backdrop of world-famous powder snow and breathtaking natural beauty. Thoughtfully crafted to harmonize with its surroundings, each residence captures sweeping mountain views while offering warm, refined interiors that invite both relaxation and connection. 

Ownership is offered as a 1/12 share (JPY14,220,162,000 for full share purchase), providing the perfect balance of access and flexibility - allowing you to experience this extraordinary retreat throughout the seasons without the demands of full-time ownership. Here, architecture, nature, and lifestyle come together to create an elevated mountain escape unlike any other.